How we price
We don't guess what this should cost you. We meter it.
Cost, plus a locked markup. That's the whole formula. Here's what's underneath it.
The Rule
Every dollar on your bill is what it actually cost us to run your account that month — the AI that answers your phone, the texts that confirm your jobs, the invoices that get you paid — plus a flat, locked 35%. No per-seat fees. No processing markup. No tiers hiding features behind a paywall.
That 35% is fixed the day you sign up. It does not go up — not as our costs change, not as you grow, not for any reason, for as long as you're a customer. Ask to see the meter any month and we'll show you.
Infrastructure at cost. Expertise priced on value.
A slow February bills like a slow February.
Your bill moves with your work, because our cost does too. A busy month costs more to run than a quiet one, and you pay the difference rather than averaging it out across the year. A month where you use nothing costs nothing.
Add a truck. Add a tech. Add the whole crew.
There are no seats here. Per-seat pricing was invented back when software cost the same to run no matter what you did with it — build it once, sell it a million times, price it on a guess. That wasn't a scam. For what software used to be, a seat was a reasonable unit of measure.
AI changed the shape of that cost. Every call the system answers costs real money. Every text. Every invoice. That's fuel and parts, so we bill it like fuel and parts. You already know this model — you bid cost-plus jobs, and you mark up a water heater. We just pointed it at software.
If you only charge cost plus 35%, where do you make money?
35% of a lot of accounts.
That works because of how the thing is built. The software runs itself — no sales floor, no support queue, no account managers, no per-customer setup labor. Adding another shop costs us almost nothing but the metered usage itself, and the meter charges for that. So 35% on a lot of accounts is a real business, and it's the whole business today.
Isn't cost-plus how homeowners get taken?
Fair. The reason cost-plus goes bad on a job site is that the contractor bills his own labor into the cost, so the slower he goes the more he makes. There's no labor line in ours. The cost is machine time — calls, texts, compute — and every hour spent driving that cost down earns less, not more. The incentive runs the other direction. And the markup is locked, so it can't be fixed by widening the spread.
So what will it actually cost me?
That depends on how much you use it, which is the point. The honest answer is to put a real job through the free estimator and start from there rather than from a number we made up for a page.